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BRAND
GUIDELINES

MISSION

MAKE GUMBO AMERICA'S NATIONAL DISH

Gumbo Social is dedicated to making gumbo the national dish of America, reflecting the diversity and richness of our culinary heritage. We commit to authentic recipes and premium ingredients to offer genuine gumbo experiences.

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LOGO SUITE

PRIMARY

Best used for: Large displays, website banners, brochures, signage

BlackandTurquoise_Primary.png
Turquoise_Primary.png
Silver_Primary.png
WhiteandTurquoise_Primary.png

PRIMARY (WEBSITE)

Gumbo Social Logo_Black-Blue Website.png
Gumbo Social Logo_Black Website.png
Gumbo Social Logo_White Website.png
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PRIMARY (SOCIAL)

Gumbo Social Logo_Black-Blue Social.png
Gumbo Social Logo_Black Social.png
Gumbo Social Logo_White Social.png
Gumbo Social Logo_White Blue Social.png

BAYVIEW

GumboSocial_Logos_Black-Blue Bayview.png
GumboSocial_Logos_Black Bayview.png
GumboSocial_Logos_White Bayview.png
GumboSocial_Logos_White-Blue Bayview.png

SUNSET

GumboSocial_Logos_Black-Blue Sunset.png
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GumboSocial_Logos_White Sunset.png
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NOE VALLEY

GumboSocial_Logos_Black-Blue Noe Valley.png
GumboSocial_Logos_Black Noe Valley.png
GumboSocial_Logos_White Noe Valley.png
GumboSocial_Logos_White-Blue Noe Valley.png

SECONDARY LOGO

Best used for: Letterheads, email signatures, social media

GumboSocial_AltLogo_PacificBlueandBlack_AltLogo.png
GumboSocial_AltLogo_TurquoiseandBlack_AltLogo.png
GumboSocial_AltLogo_Black-AltLogo.png
GumboSocial_AltLogo_White-AltLogo.png
GumboSocial_AltLogo_PacificBlue_AltLogo.png
GumboSocial_AltLogo_Turquoise-AltLogo.png
GumboSocial_AltLogo_SilverandBlack_AltLogo.png
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SUBMARK

Best used for: social media profile photos, footers, watermarks

GumboSocialSubmark_BlackandPacificBlue_Submark.png
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GumboSocialSubmark_BlackandTurquoise_Submark.png
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GumboSocialSubmark_AllBlack_Submark.png
GumboSocialSubmark_BlackandSilver_Submark.png
GumboSocialSubmark_WhiteSubmark.png
GumboSocialSubmark_WhiteSubmark.png

EXTRA RULES

CLEAR SPACE

Always leave enough clear space around the logo. For the primary logo, leave at least 1/6 of the logo's height in clear space on all sides. For the secondary logo, leave at least 1/2 of the height of the first line of the logo on all sides.

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THE DON'TS

Don't change the logo color.

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Don't rotate the logo.

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Don't scale the logo improperly.

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Don't use effects on the logo.

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Don't use the logo on a background with poor contrast.

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Don't use a pixellated logo.

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COLOR PALETTE

TYPOGRAPHY

League Gothic

Arvil Sans

Arimo Regular

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1234567890!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

PHOTOGRAPHY

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