
BRAND
GUIDELINES
MISSION
MAKE GUMBO AMERICA'S NATIONAL DISH
Gumbo Social is dedicated to making gumbo the national dish of America, reflecting the diversity and richness of our culinary heritage. We commit to authentic recipes and premium ingredients to offer genuine gumbo experiences.

LOGO SUITE
PRIMARY
Best used for: Large displays, website banners, brochures, signage




PRIMARY (WEBSITE)




PRIMARY (SOCIAL)




BAYVIEW




SUNSET




NOE VALLEY




SECONDARY LOGO
Best used for: Letterheads, email signatures, social media








SUBMARK
Best used for: social media profile photos, footers, watermarks








EXTRA RULES
CLEAR SPACE
Always leave enough clear space around the logo. For the primary logo, leave at least 1/6 of the logo's height in clear space on all sides. For the secondary logo, leave at least 1/2 of the height of the first line of the logo on all sides.


THE DON'TS
Don't change the logo color.

Don't rotate the logo.

Don't scale the logo improperly.

Don't use effects on the logo.

Don't use the logo on a background with poor contrast.

Don't use a pixellated logo.

COLOR PALETTE
TYPOGRAPHY
League Gothic
Arvil Sans
Arimo Regular
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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PHOTOGRAPHY



